My Process
This is a complete re-design I did for the company, IBC Global. They are a life insurance company that specializes in high early cash value whole life insurance. Before, their website was a basic WordPress template. It was black and white with very minimal information on it and absolutely no branding.
The CEO of the company gave me creative freedom and with that, I came up with a fresh color palette and a logo that could be used company-wide. When designing this website, I wanted to maintain a professional feel while keeping some modernity. The insurance industry is known for its “older” audience, but IBC Global aims to make itself available to the young and old.
I made sure the site’s design was functional for desktops as well as mobile phones. Below, you can see the mockups for both versions.
